TeamHealth has a long-standing partnership with Pyxl. During my time at Pyxl, I participated in the evolution of the relationship as it grew from more traditional marketing to something more experienced focused.
Digital Work:
- Website Audit for Migration Prep
- Focused UX Updates to Website
- UX Audit to Internal Software App
- Interactive Jobs Map
- Branded Email Templates
- Photo Sharing Campaign
Miscellaneous:
- 2019 Holiday Campaign
- Event Photo Filter
- Messaging Documents
- Fact Sheets
- Brochures
Below you will see some of the most recent digital work.
Challenge #1: UX/UI Focused
Focusing on the homepage
The second section on the homepage was underperforming for a specific user persona of the TeamHealth.com website. The effectiveness of this area was crucial to the overall user experience because it was the initial trigger to generating dynamic content throughout the rest of the web property.
The solution needed to
- more clearly represent both user types
- perform on both desktop and mobile
- present as seamless with the existing look and feel of TeamHealth.com
At that time, we had just completed the migration of their website. In preparation for the site migration, I had been working closely with the development team to ensure all blocks were accounted for within the website audit.
Having the audit fresh on my mind certainly helped me tap into the aesthetic of the site when it came time to pivot to the homepage update of that second section.
Many iterations later…
Both the Clinician and the Healthcare Executive needed to be able to find, navigate and engage appropriately.
Throughout the course of the design journey, I created several variations before landing on the optimal user experience.
Information about the user such as average age and method of web access were key in empathizing with the unique challenges and motivations of the user.
While 68% of their website traffic was desktop based, designs for mobile were executed in tandem to keep accessibility in mind.
Metrics from year-to-year show positive results in engagement and usability, proving the new design a success.
27.30% Page View Increase
32.66% Entrance Increase
46.99% Improvement in Bounce Rate
Challenge #2: Creating New Pages
News + Resoures, Global Search, + Leadership Page
The migration of the TeamHealth website proved to be a great opportunity to implement a few new pages and optimize some existing pages with the aim of having better converstion.
The solution needed to
- Optimize designs for improved conversion
- Plan for dynamic content and personalization based on user segmentation
- Eliminiate daily maintenance costs in comparison to former platform
News + Resources Results
- 206% Increase in unique page views for Resources
Entire website results
- 24.45% New User Increase
- 18.58% Page View Increase
- 33.29% Improvement in Bounce Rate
Challenge #3: Jobs Map + Facility Pages
Increasing recruitment conversion
A particular design and usability challenge with the jobs map was ensuring accessibility on a range of devices. The client team knew they wanted a map, which took a large amount of page/hero real estate. My solution was to implement a drawer that would respond and change based on interactions. The drawer solution also allowed us to declutter the content in that space until the user was ready and asking for it. On mobile, the map falls off the screen but usability is still maintained by the drawer feature. On desktop, a user can choose to navigate via the drawer or the map itself.
The Facility Pages were to primarily serve the marketing team. I created landing page template that could represent the various locations TeamHealth was recruiting for.
The needs of the facility pages:
- Needed to be mindful of page length while juggling a good amount of content
- Have a primary CTA to reach out about a position or to get in touch with a recruiter
- Should have a flexible layout that does not hingle of a single section
TeamHealth has also seen an uptick in recruitment conversions in users with an 38% Qualified Lead Rate* since the launch of the jobs map and facility landing pages.
*Stat pulled from Q4 of 2018
